Guided by one of the core values of the brand, “I will care,” The Cinnamon Travel Pledge was yet another opportunity for Cinnamon Hotels & Resorts to understand and care for the community around them and help elevate their spirits and revive their morale with lifestyle experiences that are infused with kindness and warmth.
The ‘Cinnamon Travel Pledge’ initiative was introduced in June 2020, as means of appreciating Sri Lanka’s courageous healthcare workers – offering 2,000 complimentary full board holiday packages, for one night at nine Cinnamon Hotels & Resorts properties across Sri Lanka. The primary objective of the programme was to meaningfully utilize available resources that redirected the traditional holiday getaway into a literal escape and rejuvenation for 2,000 essential workers and their families.
The initiative was also awarded the PATA Grand Award at The Pacific Asia Travel Association (PATA) Gold Awards 2021 under the category of Sustainability and Social Responsibility. The hotel chain was the only Sri Lankan organization to be recognized at the award ceremony in 2021.